Social media clips from your event: what really works

Why the main film is not enough

A two- to three-minute highlight film works well on your website and as a recap for attendees. On social media, it competes with content that wins or loses attention in the first three seconds. That is why we produce short clips separately — not as extracts, but as a format in their own right.

Formats that have proved their worth

• Vertical 9:16, 15 to 30 seconds. One idea, a strong visual and clear subtitles.
• Quote clip, 20 to 45 seconds. A statement from a speaker or guest that stands on its own.
• Pre-event teaser. Edited from the previous year's footage, it makes a stronger impression than any announcement graphic.

Subtitles are not optional

Most views happen without sound. Without burned-in subtitles, your message is lost. We can provide bilingual subtitles on request.

What this requires on the day

• Brief statements recorded in a quiet spot away from the hall — two minutes per person is enough.
• Deliberately filmed details: hands, glances, stage lighting, the audience.
• Clean sound from a lapel microphone, even for short clips.

Realistic expectations

Clips are no substitute for a strategy. They work when you post regularly and someone in your organisation responds to comments. We tell you in advance how many clips a day of filming can realistically produce, rather than promising a number that pushes the editing beyond its planned scope.